An accessible digital website for class bookings
As Creative Director and Designer for Xs & Os Pilates, I led the end-to-end strategy, brand direction, and development of the studio’s digital platform. I translated the founder’s philosophy—accessible, breath-centered Pilates—into a clear brand narrative and mobile-optimized website experience designed to attract new students and drive bookings.
I defined the site architecture, visual system, and user journey to guide visitors from discovery to booking through MindBody. In parallel, I led creative production for a custom brand photoshoot, developing the visual storytelling and photography direction used throughout the site to capture the studio’s calm, inclusive, and community-driven atmosphere.
The result is a calm, editorial platform that differentiates the studio from trend-driven fitness brands while making it easy for new students to explore the philosophy of the practice and book their first class.
Designing for conversion
search
#2
organic ranking
Classes
100% full
2 week waitlist
website pages
6
designed & developed
