Global campaign rollout redefining fitness around feeling
As a designer and user experience lead, I contributed to the global rollout of the “Feel Your All” campaign, a product storytelling initiative designed to introduce Nike’s Zenvy and Go leggings across APAC and LATAM markets.
In partnership with Nike’s Global team, we developed the Future Fitness extension strategy and influencer toolkits to help regional markets execute the campaign with cultural relevance while maintaining brand consistency.
I collaborated cross-functionally with brand, marketing, and product leaders to design eCommerce landing pages, animated social assets, and retail banner ads that blended the high-production polish of Nike brand campaigns with the authenticity of lo-fi user-generated content.
The creative direction was designed to both educate consumers about the product features and connect with diverse athleisure communities through relatable, community-driven storytelling.
Our team produced consumer research insights, go-to-market campaign strategy, and omni-channel storytelling assets across photo, video, web, social, and Spotify activations to amplify Nike’s messaging and product launch across regional markets. The campaign contributed to 9% growth across APLA markets within three months of launch.
Designing a digital ecosystem
growth
9%
in three months
Markets
25
within 2 months
surfaces
7
digital media
